B2B Go To Market and Customer Base Management
Join one of the most growing companies in the telecom sector.
Be part of the technological transformation.
Detalles del cliente
Leading communications company with operations in Chile, Puerto Rico, the Caribbean and other parts of Latin America.
The communications and entertainment services that it offers to their residential and business customers include video, broadband internet, telephony and mobile services.
Descripción de la vacante
- Base Management/Churn Reduction & Value Proposition: strategy, creation, planning and execution
- Lead for the B2B function with a focus on preventing/reducing churn through data analysis and marketing analytics within B2B market segments.
- Collaborate cross functionally with key internal stakeholders to ensure identification of barriers to success and create appropriate response tactics/strategies to manage and grow base.
- Own and maintain the strategy for proposition and cross-product bundles for B2B segments which will support the overall business direction.
- Ensuring alignment between FLOW's product offering and value propositions and the competitive landscape.
- Lead, develop and ensure execution of segment-specific value propositions / cross-product bundles to drive profitable customer growth which must complement and support customer value management initiatives. These initiatives may include specific in-market promotions.
- Own and ensure delivery of the proposition roadmap for the B2B segment across the Region.
- Input into AOP action planning and budgeting based on understanding of segments, markets and planned propositions.
- Responsible for definition and tracking of commercial and operational metrics for these initiatives to ensure optimal commercial and customer experience outcomes
- Develop, coach and mentor direct and indirect reports. Ensure individual development plans in place for direct reports.
- Define objectives, work-plans and priorities of direct reports to meet business needs.
Perfil del candidato
- MBA or equivalent post graduate qualifications preferred.
- Minimum 5 years in creating, launching and managing customer centric propositions and/or products and services within Telecommunication, Media, Consumer Goods, Financial Services industries
- Ideally, excellent knowledge of the telecommunications industry, the Caribbean in particular
- Expertise of creating and implementing successful go to market strategies
- Understanding of sales process and drivers of sales, customer segmentation and routes to market
- Familiarity with standard customer insights techniques
Oferta de empleo
Competitive salary, Health, Vision and Dental insurance and some other benefits.